What's Your Net Promoter Score?
Every business needs to know if their customers are happy with their products or services. At
SurveyKing, we aim to take the guesswork out of customer relations. We can help you collect
valuable client responses and analyze them to understand how your business is performing and
how to improve.
A customer may like your product and be satisfied with its performance or price
without recommending it to friends. What many entrepreneurs fail to consider is that multiple
factors can influence if customers return or suggest your products to other people. The best kind
of advertising is done for you, by loyal clients. It's proven that prospective customers trust real
recommendations over advertisements. In today's digital world, customer feedback can have an
immediate global effect for the good or detriment of your company.
But, how can you determine if customers will spread the word about your business? How can
you target active influencers to help grow your brand online?
The solution is to employ the Net Promoter Score system to determine your product, service or
brand's customer loyalty. Using our free email campaign function will allow you to target past or
current clients. By including a future discount offer or coupon, your response and open rates will
The score you’re given will tell you in one easy to understand number whether customers are
hurting your company with negative feedback or helping it with positive reviews. SurveyKing
even offers a simple free survey template for anyone looking to determine their Net Promoter
Score. We also offer relatable data with average net promoter score information to measure
your performance against the market expectation.
Once you've determined your Net Promoter Score, you can use our additional feedback
collection to pinpoint problem areas or find ways to improve your word of mouth advertisement.
With our innovative survey creator, data sets can be seen together or individually, allowing you
to collect more accurate results overall.
For customers who scored as detractors, sending a follow-up survey or response email to delve
deeper into their dissatisfaction gives you a chance to find out what would improve their
experience, all while giving them a chance to voice their concerns. You may even wind up
collecting valuable feedback, turning detractors into promoters.
Furthermore, connecting with those customers who scored as promoters can help garner global
support for your company or product. A large number of people today use social media in their
daily lives, and most of them talk about products they like or dislike openly. Offering further
discounts, exclusive club deals or other incentives can turn casual promoters into brand
ambassadors with very little investment.
Taking advantage of the Net Promoter Score question can provide valuable feedback
for any business. Whether you are a startup looking to pinpoint your target market or a
seasoned entrepreneur, the information you gather can prove invaluable.